Search Engine Optimization (SEO), is the process webmasters go through to encourage the search engines to rank their pages higher in the search results. Typically, it involves working on the site itself. This is called on-page SEO, but it also involves working at site promotion, and that is what’s known as off-page SEO. Here are 4 tips you could implement to improve your on page SEO (and overall ranking on Google)

Know when to use headings

For headers, only include one ‘Heading 1’ headline per page (this uses the H1 HTML tag). Your theme is likely to use an H1 for the title of the post, so you shouldn’t add a second H1 header. Use headlines in hierarchies, with an H2 being the start of a new section, and H3 as sub-sections of the H2. If you then start a new section, use another H2. Use keywords or their LSI in headings whenever it makes sense doing so.

Take care of keyword density

With any type of content, posts or pages, it is important to follow a few general rules to ensure you do not fall foul of Google’s Panda or Penguin algorithm. In the old days of SEO (pre-2011), webmasters tried to rank specifically for a keyword phrase or two, and would insert the exact phrase in a number of places like the title, filename, H1 header, opening paragraph, closing paragraph, ALT tags, and also worked into various other paragraphs within the article body too. Today that is just asking for trouble. The era of targeting specific words and phrases are just about over. Install Yoast for WordPress.

Write for visitors, not for search engines

The best approach to writing good quality content is to write for your visitor, and not the search engines. If you right naturally, and with a sound knowledge of the topic, you will automatically include relevant words and phrases into your content anyway, which will help it rank for a whole host of search phrases. By all means include a specific phrase somewhere, such as the title or H1 header, but don’t, whatever you do, start stuffing the same phrase in as many places as possible. Google is clever enough now to know what the page is about, even without strategic keyword placements by the webmaster. Concentrate on providing great quality content that will please your visitors, and that Google will want to rank highly because it deserves to.

Take advantage of siloing and categories

No post should appear in multiple categories. From an SEO point of view, it is better to only have posts in ONE category. If you find that you need to categorize a post into multiple categories, then you probably don’t have the correct categories in the first place. Categories should be broad enough so that there isn’t much, or any, overlap. If you find that you want to further classify your posts, look at using tags instead.