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Basic SEO for a Local Business

Basic SEO for a Local Business

When you use traditional campaigns like TV commercials, billboards, radio and even Facebook Ads, you’re shoving your message down peoples’ throats, most of whom have no interest in it. With SEO, you’re giving people exactly what they are looking for at the exact moment they need it. It’s even better with local SEO. If someone needs a locksmith in Seattle because they’re locked out of their car, the company with 150 five star reviews that shows up at the top of Google’s search results for the keyword “Seattle locksmith’’ is going to get a very, very high percentage of the calls!

There’s no reason for a small auto repair shop in Reno to show up in Google for a person in Tennessee (in most cases anyway). So, the shop would just target “Reno auto repair’’ keywords. This would be considered local SEO.

On the other hand, a company that manufactures bike racks for vehicles and sells them on their website would want to show up for people across the entire US (or world), and rank for terms like “bike racks for cars,” “bike carrier for SUVs,” and keywords like that. This would be considered national SEO.

If you own a small law firm, landscaping company, flower shop or any kind of business that markets to a specific city and want to conduct local SEO, then you must understand how Google works.

Making Your Site Relevant For The Keywords You Are Targeting

One of the major factors to good rankings in Google is how relevant you are to the keywords you want your site to target. Google will deliver you 98% of all search engine traffic that comes to your site, so it’s important we give them what they want. It’s not about tricks or schemes that work for weeks or months. We give Google what they want and they give us better rankings. Giving Google what they want is all about giving your visitors what they want.

Targeting relevant keywords

There is no use ranking for a keyword that gets a lot of searches if it’s not even closely relevant to what you sell or offer. It’s about customers and clients in the door, not vanity metrics. In this step, we are going to turn your site into the most relevant search result, and we do that through content and on-page optimization. Don’t you agree that it would be worthless getting calls from people looking for emergency plumbers yet you’re a barber? Think through the keyword research process.

4 Onpage Tips to Boost Your Rankings

4 Onpage Tips to Boost Your Rankings

Search Engine Optimization (SEO), is the process webmasters go through to encourage the search engines to rank their pages higher in the search results. Typically, it involves working on the site itself. This is called on-page SEO, but it also involves working at site promotion, and that is what’s known as off-page SEO. Here are 4 tips you could implement to improve your on page SEO (and overall ranking on Google)

Know when to use headings

For headers, only include one ‘Heading 1’ headline per page (this uses the H1 HTML tag). Your theme is likely to use an H1 for the title of the post, so you shouldn’t add a second H1 header. Use headlines in hierarchies, with an H2 being the start of a new section, and H3 as sub-sections of the H2. If you then start a new section, use another H2. Use keywords or their LSI in headings whenever it makes sense doing so.

Take care of keyword density

With any type of content, posts or pages, it is important to follow a few general rules to ensure you do not fall foul of Google’s Panda or Penguin algorithm. In the old days of SEO (pre-2011), webmasters tried to rank specifically for a keyword phrase or two, and would insert the exact phrase in a number of places like the title, filename, H1 header, opening paragraph, closing paragraph, ALT tags, and also worked into various other paragraphs within the article body too. Today that is just asking for trouble. The era of targeting specific words and phrases are just about over. Install Yoast for WordPress.

Write for visitors, not for search engines

The best approach to writing good quality content is to write for your visitor, and not the search engines. If you right naturally, and with a sound knowledge of the topic, you will automatically include relevant words and phrases into your content anyway, which will help it rank for a whole host of search phrases. By all means include a specific phrase somewhere, such as the title or H1 header, but don’t, whatever you do, start stuffing the same phrase in as many places as possible. Google is clever enough now to know what the page is about, even without strategic keyword placements by the webmaster. Concentrate on providing great quality content that will please your visitors, and that Google will want to rank highly because it deserves to.

Take advantage of siloing and categories

No post should appear in multiple categories. From an SEO point of view, it is better to only have posts in ONE category. If you find that you need to categorize a post into multiple categories, then you probably don’t have the correct categories in the first place. Categories should be broad enough so that there isn’t much, or any, overlap. If you find that you want to further classify your posts, look at using tags instead.